Creating Media Champions for Population and Sustainable Development

Code:    07-071
Date:    07/15/2007 - 07/15/2008

The project responded to the expressed desire of media practitioners to gain knowledge and a deeper appreciation of popdev issues, in particular, the interrelationships among population, health, and the environment. Very few media people have taken on popdev as a regular beat. The project hoped to help reverse this trend. With more allies in the advocacy front, more influentials and local government executives will be encouraged to support the population program in terms of appropriate policies and budget allocations for population-related projects in their own localities.

Media practitioners from 10 poorest provinces were involved in this project namely: Bohol, Eastern Samar, Ifugao, Lanao del Sur, Masbate, Maguindanao, Mountain Province, Sultan Kudarat, Sulu, and Tawi-Tawi.

The project was able to accomplish the following: (a) 30 media champions from 10 poorest provinces trained on population, health and environment reporting, (b) At least 3 press releases every quarter in the target provinces, (c) Produced and aired at least 12 radio/TV public service announcements in each province, (d) At least 2 press conferences, forum or dialogue per province, (e) An action plan by the media practitioners, and (f) Follow-up activities by PNGOC – on-line discussion group among participants etc.

How the project contributed to the goal of PCPD:

The Foundation was able to continue its advocacy for popdev through the media practitioners. As well, PCPD was able to engage media practitioners from the provinces identified as project sites. This gave an opportunity to expand