A Print Media Campaign to Sustain the Interest on Breastfeeding

Code:    Proj-430
Date:    07/01/1987 - 12/01/1987
Duration: 6 Months

The project published a weekly column, "Kalusugan Pambata," in the nationally circulated "Liwayway" magazine from July 1 to December 31, 1987, or a total of 26 issues. The column focused on breastfeeding, but dealt with other maternal and child health concerns as well. Advertisements on breastfeeding, free of charge, also appeared in 18 volumes of "komiks" magazines produced by Atlas Publishing.